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Real Estate Agency Principals manage the overall activities of real estate agencies.


  • accepts and lists properties and businesses for sale and lease, conducts inspections, and advises buyers on the merits of properties and businesses and the terms of sale or lease
  • advises vendors of sales and marketing options such as sale by auction and open house inspections
  • catalogues and details land, buildings and businesses for sale or lease and arranges advertising
  • assesses buyers' needs and locates properties and businesses for their consideration
  • offers valuations and advice for buying and selling properties and businesses, and structures the terms of settlement
  • collects and holds rent monies from tenants, and remits to owner on agreed basis
  • monitors and addresses non-compliance with terms and conditions of tenancy and pursues rental arrears
  • develops and implements business plans, budgets, policies and procedures for the agency
  • may arrange finance, land brokerage, conveyancing and maintenance of premises.


  • requires driving
  • stressful
  • working outdoors.

To become a Real Estate Agency Principal

  • You usually need a certificate IV in real estate practice or property services to work as a Real Estate Agency Principal. Some Real Estate Agency Principals have university qualifications in related areas such as business and management.

    Find a Certificate or Diploma in Real Estate Practice

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