Marketing Specialist

Marketing Specialists identify market opportunities and advise on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.

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    Overview

    Marketing Specialists identify market opportunities and advise on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.

    Day-to-day

    • researches potential demand and market characteristics for new goods and services and collects and analyses data and other statistical information
    • supports business growth and development through the preparation and execution of market objectives, policies and programs
    • commissions and undertakes market research to identify market opportunities for new and existing goods and services
    • advises on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels.

    To become a Marketing Specialist

    Skills employers are looking for

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