Overview
Marketing Specialists identify market opportunities and advise on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.
Day-to-day
- researches potential demand and market characteristics for new goods and services and collects and analyses data and other statistical information
- supports business growth and development through the preparation and execution of market objectives, policies and programs
- commissions and undertakes market research to identify market opportunities for new and existing goods and services
- advises on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels.
To become a Marketing Specialist
-
You usually need a bachelor degree in marketing, communications, business, commerce or another related field to work as a Marketing Specialist. Some workers have a Vocational Education and Training (VET) qualification.
-
Interested in developing your digital skills? Try one of 2000 free online courses at SkillFinder.com.au(External website, Opens in new window)
SkillFinder is a project funded by the Australian Government, through the Digital Skills Platform Program.
Skills employers are looking for
