Market Research Analyst

Market Research Analysts determine the market for new goods and services, develop advertising strategies, and evaluate the best business sites for commercial organisations.

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    Overview

    Market Research Analysts determine the market for new goods and services, develop advertising strategies, and evaluate the best business sites for commercial organisations.

    Day-to-day

    • plans, develops and organises advertising policies and campaigns to support sales objectives
    • advises executives and clients on advertising strategies and campaigns to reach target markets; creates consumer awareness and effectively promotes the attributes of goods and services
    • co-ordinates production of advertising campaigns involving specialised activities within time and budget constraints, such as artwork, copywriting, media scripting, television and film production and media placement
    • analyses data regarding consumer patterns and preferences
    • interprets and predicts current and future consumer trends
    • researches potential demand and market characteristics for new goods and services, as well as collecting and analysing the data and other statistical information
    • supports business growth and development through the preparation and execution of marketing objectives, policies and programs
    • commissions and undertakes market research to identify market opportunities for new and existing goods and services
    • advises on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels.

    To become a Market Research Analyst

    Skills employers are looking for

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