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Retail Managers (General) manage retail trading establishments.


  • determines product mix, stock levels and service standards
  • formulates and implements purchasing and marketing policies, and sets prices
  • promotes and advertises the establishment's goods and services
  • sells goods and services to customers and advises them on product use
  • maintains records of stock levels and financial transactions
  • undertakes budgeting for the establishment
  • controls selection, training and supervision of staff
  • ensures compliance with occupational health and safety regulations.


  • stressful.

To become a Retail Manager (General)

  • You need retail experience to work as a Retail Manager (General). While formal qualifications aren't essential, a certificate IV or diploma in retail management or leadership may be useful.

    Take a Certificate IV in Retail Management

Skills employers are looking for

  • Store Management

  • Visual Merchandising

  • Retail Management

  • Budgeting

  • Communication Skills

  • Merchandising

Careers to explore