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Wholesalers manage the operations of wholesale trading establishments.


  • identifies local and overseas business opportunities
  • develops and implements business plans, as well as the policies and procedures for marketing, operating, human resource, pricing and credit
  • determines the mix of products and services to be provided and negotiates conditions of trade
  • liaises with local and overseas suppliers and distributors about orders and products
  • researches regulatory and statutory requirements affecting the importing, exporting, wholesaling and distribution of goods
  • monitors business performance and prepares the estimates, financial statements and reports of operations
  • appoints agents and distributors
  • oversees the display and sale of merchandise and preparation of product information for customer service staff and customers
  • implements after-sales service procedures.

To become a Wholesaler

  • You need extensive industry experience to work as a Wholesaler. Formal qualifications might be useful but aren't essential. Vocational Education and Training (VET) and university are both common study pathways.

    Take a Certificate IV in Business (Procurement)

Skills employers are looking for

  • Planning

  • Category Management

  • Communication Skills

  • Building Relationships

  • Teamwork / Collaboration

  • Analytical Skills

Careers to explore