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Public Relations Managers manage the public relations activities within organisations.


  • establishes nature of publicity required and ascertains the style of presentation
  • allots assignments and appraises submitted work for publication
  • examines all available resources and selects, assembles and prepares publicity material
  • determines media to be used, and revises and arranges material for presentation or publication.

To become a Public Relations Manager

  • You usually need a formal qualification in public relations to work as a Public Relations Manager. University and Vocational Education and Training (VET) are both common study pathways.

    Find a Bachelor of Communications or Marketing with Public Relations

  • Interested in developing your digital skills? Try one of 2000 free online courses at

    SkillFinder is a project funded by the Australian Government, through the Digital Skills Platform Program.

Skills employers are looking for

  • Communication Skills

  • Building Relationships

  • Planning

  • Stakeholder Management

  • Budgeting

  • Social Media

Careers to explore