Advertising, Public Relations and Sales Manager

Overview

Advertising, Public Relations and Sales Managers plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.

Day-to-day

• formulating and implementing policies and plans for advertising, public relations, sales and marketing in consultation with other Managers
• directing the development of initiatives for new products, marketing and advertising campaigns
• organising and controlling sales activities by setting product mix, geographical sales areas and customer service standards
• directing merchandising methods and distribution policy by coordinating the work of salespersons, and organising agents and distributors
• directing sales methods and arrangements by setting prices and credit arrangements.

Considerations

• stressful.