Overview
Advertising, Public Relations and Sales Managers plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.
Day-to-day
- formulating and implementing policies and plans for advertising, public relations, sales and marketing in consultation with other Managers
- directing the development of initiatives for new products, marketing and advertising campaigns
- organising and controlling sales activities by setting product mix, geographical sales areas and customer service standards
- directing merchandising methods and distribution policy by coordinating the work of salespersons, and organising agents and distributors
- directing sales methods and arrangements by setting prices and credit arrangements.
Considerations
- Stressful
To become an Advertising, Public Relations and Sales Manager
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You need extensive experience, or a formal qualification in business administration, advertising, marketing and communication or media studies to work as an Advertising, Public Relations or Sales Manager. University and Vocational Education and Training (VET) are both common study pathways.
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